Verizon, AT&T, Sprint and T-Mobile aim to make the most of holiday promotions

Holiday wireless promotionFor U.S. wireless operators, the year-end holiday season traditionally brings with it loads of new subscribers. So, it is not surprising that the fourth quarter is when the Tier 1 operators really dish out the cash for advertising.

According to historical data from research firm Nielsen, Verizon Wireless (NYSE:VZ) and AT&T Mobility (NYSE:T) have consistently spent more on marketing in the fourth quarter than Sprint (NYSE:S) and T-Mobile US (NYSE:TMUS), which makes sense, given disparities between the sizes of the companies' subscriber bases and revenues. In this hotly competitive season, what exactly will each of the nation's Tier 1 carriers focus on in their holiday advertising campaigns? 

FierceWireless spoke with marketing executives from each of the top carriers to find out in this special report.

Suggested Articles

Qualcomm has warned U.S. restrictions only stand to hand billions of dollars to its foreign competitors, according to the Wall Street Journal.

Dish Network is making progress on its one-of-a-kind open RAN in the U.S. and isn't wasting time trying to convert skeptics.

Verizon and Amazon Web Services (AWS) are bringing 5G mobile edge compute (MEC) to Boston and the Bay Area.