AT&T confirms mobile TV launch for May 4

AT&T officially confirmed reports that its long-delayed mobile TV initiative will launch May 4. The MediaFLO-based AT&T Mobile TV's programming lineup will encompass wireless broadcasting staples CBS Mobile, ESPN Mobile TV, Fox Mobile, NBC 2Go, NBC News 2Go, Comedy Central, MTV and Nickelodeon as well as two exclusive channels: Sony Pictures Television's PIX, which offers contemporary films from the studio's library, and CNN Mobile Live, which promises breaking news coverage as well as programs like American Morning, Larry King Live and Anderson Cooper 360. (As recently as last month, CNN denied reports it would introduce the AT&T channel.) During its first 60 days on air, AT&T Mobile TV will also feature CNCRT, a concert channel delivered by entertainment production and distribution firm Control Room; during each 24-hour daily programming cycle, CNCRT will air concert videos from acts including Jay-Z, Sheryl Crow, Fall Out Boy and Avril Lavigne.

For more on AT&T's launch:
- read the full AT&T mobile TV story at FierceMobileContent
- and the AT&T mobile TV release

Sponsored By Blue Planet, a division of Ciena

If You're Stuck With Static, Fragmented Legacy Inventory Systems, A Clear Path To Operational Transformation Is Here

Blue PlanetĀ® Inventory helps identify and correct discrepancies between network resources and OSS inventory.