AT&T Mobility (NYSE: T) ended a promotion under which its family plan customers could get a discount on the streaming Beats Music service, the company confirmed.
The carrier is no longer offering the discounted add-on Beats Music package that gave subscribers a Beats Music subscription with an extended 90-day trial period. However, AT&T customers who have the service will not see any disruption and customers can still get Beats Music as a standalone service.
"There haven't been any changes for AT&T customers who currently have the Beats Music family plan or who are within the free trial period," AT&T spokesman Mark Siegel told FierceWireless. "New subscribers can still get Beats Music through their app store or at beatsmusic.com." Siegel said he did not know when the promotion ended exactly.
When Beats launched in January, AT&T struck a deal with the fledgling streaming service to offer its multi-line customers access to Beats Music for $14.99 per month. AT&T and Beats Music said up to five family members across 10 devices could access the Beats Music service and get their own personal music on their own personal devices.
As a standalone subscription service, Beats costs $9.99 and comes with a two-week trial. It's available on Android, iOS and Windows Phone.
Reports sprang up last month that Apple may change the Beats Music service it acquired along with Beats Electronics in May for $3 billion, and may drop the Beats brand. Apple denied a TechCrunch report that said the company would be shutting down the Beats Music service. Apple told several news outlets the report "is not true," but the company refused to elaborate beyond that.
It's unclear what Apple's plans are for the streaming service. The company is not going to ditch its longstanding iTunes brand, but might shutter the Beats Music brand name since the service only had around 250,000 paying subscribers when the deal was announced in May. However, the Beats headphone brand has a great deal of cachet in the market and Apple is unlikely to drop that brand.
Reports indicated Apple might roll Beats Music into iTunes. When the deal was announced Apple said Beats Music would coexist separately alongside iTunes.
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