AT&T announced its plan for experience stores a few months ago, and now the first one is coming to the East Coast, in Atlanta Georgia. The store features a "Personal Style Studio" where visitors can purchase and download mobile content. It also has six stations, three of which are focused on the mobile platform:
- Gaming. Using wireless phones, Bluetooth stereo headsets and laptops, personnel will demonstrate game-downloading to wireless phones and store laptops at this station.
- Messaging and Video. This station will highlight 3G phones and Bluetooth accessories and will provide customer interaction with multimedia messaging and photo- and video-sharing capabilities.
- Laptop Mobility, Email and Data. Geared toward road warriors, on-the-go customers and small business owners, this front-of-store station will include wireless phones, PDAs, smartphones, GPS and Bluetooth accessories.
For more on the new stores:
- read this press release