AT&T launches free nationwide 411

AT&T has taken its free directory service nationwide after launching it in a few test markets earlier this year. AT&T subscribers who call 1-800-YellowPages from any wireline or wireless AT&T phone in the U.S. can access the directory. AT&T aims to monetize the service by allowing advertisers to reach the directory's users and target them by region. Users of the service will hear a few short audio advertisements while the directory is retrieving their requests. AT&T claims most of the ads will be relevant to the caller's search.

For more on the free nationwide directory:
- read this article from InformationWeek


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

Suggested Articles

AT&T has shifted its Cricket prepaid brand to a 100% authorized retailer model, according to Wave7 Research.

The FCC decided to extend the timeline for responding to Huawei's application for review until December 11.

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?