AT&T looks beyond app store battles with HTML5

AT&T Mark CollinsAT&T Mobility (NYSE:T) is working to foster the development of applications built on HTML5 technology, a move that essentially sidesteps the app store battle among Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG), Research In Motion (NASDAQ:RIMM), Nokia (NYSE:NOK) and other vendors working to stuff their respective storefronts with developers' digital goodies. In an interview with FierceMobileContent's Sue Marek, AT&T's Mark Collins said the operator is already seeing developers embrace HTML5, a technology he said will allow content and services to run on devices ranging from smartphones to tablets, regardless of the gadget's operating system. Specifically, AT&T plans to introduce a tool kit in March the carrier said will let developers "create apps that work on multiple operating systems instead of just one." And how will AT&T profit from such a move? "We will monetize it through carrier billing and other business models--like the Amazon model," said Collins, AT&T's vice president of consumer data. "Take it direct to consumer and also supply the infrastructure and open the network for other APIs and make money that way." Article

Suggested Articles

The CBRS Alliance announced the completion of specifications that support specific OnGo configurations for 5G New Radio (5G NR).

Evenstar will focus on building general-purpose RAN reference designs for 4G and 5G networks.

Nokia is supporting over 160 virtual network functions across Rakuten Mobile’s two main data centers as part of a managed services deal.