AT&T's Christopher dishes on Sponsored Data and wearables

AT&T Mobility (NYSE:T) CMO David Christopher has a lot on his plate. He's not just in charge of AT&T's wireless marketing and promotions but also plays a key role in the company's developer community and was front-and-center at AT&T's annual Developer Summit, which took place earlier this month in Las Vegas. Christopher spoke with FierceDeveloper Editor in Chief Sue Marek about the company's latest marketing push that goes after T-Mobile US ( NYSE:TMUS) and Verizon Wireless (NYSE:VZ) and how developers can benefit from some of the latest AT&T initiatives such as Sponsored Data--where partners can subsidize consumer data so that it doesn't count toward their data bucket. He also spoke about the wearables market and opportunities for developers there. Hot Seat

Suggested Articles

Comcast added 261,000 wireless subscribers in the fourth quarter, its largest gain yet in a single quarter.

British officials have reportedly formally recommended letting Huawei participate in certain portions of the country’s 5G networks.

Today, the company announced the expansion of its trial program to an additional 20,000 participants.