AT&T's Christopher dishes on Sponsored Data and wearables

AT&T Mobility (NYSE:T) CMO David Christopher has a lot on his plate. He's not just in charge of AT&T's wireless marketing and promotions but also plays a key role in the company's developer community and was front-and-center at AT&T's annual Developer Summit, which took place earlier this month in Las Vegas. Christopher spoke with FierceDeveloper Editor in Chief Sue Marek about the company's latest marketing push that goes after T-Mobile US ( NYSE:TMUS) and Verizon Wireless (NYSE:VZ) and how developers can benefit from some of the latest AT&T initiatives such as Sponsored Data--where partners can subsidize consumer data so that it doesn't count toward their data bucket. He also spoke about the wearables market and opportunities for developers there. Hot Seat

Suggested Articles

A conclusion to the winding saga that is the T-Mobile/Sprint merger is inching closer, with an antitrust trial slated to start Monday.

The OnePlus 7T Pro 5G McLaren on T-Mobile's 5G network is a nice phone, but is it worth the price of admission?

Ciena delivers IP differently because customers asked. Adaptive IP™ allows you to scale in a simpler and more cost-effective way. Read how here.