AT&T Mobility (NYSE:T) will now offer postpaid plans for tablets that will be added on to a customer's existing wireless bill. Prior to this, AT&T's tablet plans had been prepaid on a month-to-month basis.
AT&T said its new postpaid tablet plans will offer customers simplicity in billing. The new plans offer 250 MB of data for $15 and 2 GB of data for $25, with a $10 per GB overage. AT&T said that for a limited time, customers who activate a $25/2 GB plan will get the first month of service for free. Interestingly, the new postpaid tablet plans also are month-to-month and do not require a long-term contract. AT&T is keeping the prepaid plans, noting that prepaid charges will appear on customers' credit card statements.
The new postpaid tablet plans likely will tighten the relationship between AT&T and its tablet customers.
The new postpaid billing options will be available at AT&T retail locations, Best Buy, Fry's, select Nexcom locations and Wal-Mart stores nationwide, as well as online at AT&T's website. The launch of the plans coincides with the release of Apple's iPad 2, which goes on sale March 11.
In a sign that AT&T's new tiered data plans are picking up steam among its customer base, AT&T Mobility CEO Ralph de la Vega said Wednesday that AT&T now counts 10 million subscribers on its usage-based plans; AT&T in December said it counted 7 million customers on its tiered data plans. The AT&T chief said the figure is notable as customers on AT&T's tiered pricing structure offer a "better yield" in terms of per-megabyte transmission costs than those on unlimited plans.
- see this release
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