Augmented reality firm Magic Leap plans to ship 'millions' of devices

Magic Leap, a startup focused on augmented reality technology, wants to create "an operating system for reality," according to CEO Rony Abovitz. Speaking at the WSJD technology conference yesterday, Abovitz said Magic Leap is developing an eyeglasses-like device, which will project virtual images over a real-life setting. The company has already invited developers to build applications for its platform, Abovitz added.

Magic Leap, which last year raised $542 million in funding from the company formerly known as Google (NASDAQ: GOOG), Qualcomm (NASDAQ:QCOM) and other venture capital investors, has also taken over part of a former Motorola phone factory in South Florida and set up a "new product production line," Abovitz told The Wall Street Journal.  "We're not in the research lab doing theoretical things. We're gearing up to ship millions of things," Abovitz said. He said the company now has hundreds of employees and is hard at work, but he declined to say when it will launch its first product or how many devices it expects to ship. The company also released a video showcasing its technology and said no special effects or compositing were used to create the images shown, which include a virtual solar system being displayed while someone is in an office. Article


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

Suggested Articles

AT&T has shifted its Cricket prepaid brand to a 100% authorized retailer model, according to Wave7 Research.

The FCC decided to extend the timeline for responding to Huawei's application for review until December 11.

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?