Magic Leap, a startup focused on augmented reality technology, wants to create "an operating system for reality," according to CEO Rony Abovitz. Speaking at the WSJD technology conference yesterday, Abovitz said Magic Leap is developing an eyeglasses-like device, which will project virtual images over a real-life setting. The company has already invited developers to build applications for its platform, Abovitz added.
Magic Leap, which last year raised $542 million in funding from the company formerly known as Google (NASDAQ: GOOG), Qualcomm (NASDAQ:QCOM) and other venture capital investors, has also taken over part of a former Motorola phone factory in South Florida and set up a "new product production line," Abovitz told The Wall Street Journal. "We're not in the research lab doing theoretical things. We're gearing up to ship millions of things," Abovitz said. He said the company now has hundreds of employees and is hard at work, but he declined to say when it will launch its first product or how many devices it expects to ship. The company also released a video showcasing its technology and said no special effects or compositing were used to create the images shown, which include a virtual solar system being displayed while someone is in an office. Article