BSkyB, Vodafone to launch Sky Mobile TV

Satellite television company BSkyB and Vodafone teamed up to launch a mobile TV service called Sky Mobile TV. The deal grants BSkyB access to Vodafone's 250,000 3G subscribers for triple-play offerings. The companies expect to launch the service tomorrow for Vodafone's 3G handset users. The 19-channel service includes 24-hour news, sports, entertainment and documentaries from Sky News, Sky One, Sky Sports, Discovery and Living TV. Sky Mobile TV is free for Vodafone subscribers until the end of January. After January the service will cost £5 per month with a choice between a news and sports package and an entertainment and music package. O2 and Orange launched similar services in the UK and France, respectively, but only on a trial basis.

For more on Sky Mobile TV:
- see this piece from Brand Republic