Cingular Wireless appointed Will Sivilli market director for the New Mexico market.
Spirent Communications named Rob Piconi president of its Performance Analysis-Broadband Division based in Calabasas, Calif.
Scott Mills was named president of BET's newly formed Digital Media Group. Mills retains his position as CFO of BET Networks. BET's digital assets include BET.com, BET on Blast, BET on Demand, BET Mobile and BET's digital video download offering.
Desmond Owens was named general manager of Metrico. Owens is a former executive at Reston-based Actix Inc.
Steve Livingston has joined mBlox as the firm's chief marketing officer.
AirCell named Robin Salem senior vice president, strategy and business development. Prior to joining AirCell, Salem was senior vice president of business development at Nomadix.