Cincinnati Bell joins 4G parade with HSPA+ rollout

Regional wireless operator Cincinnati Bell is the latest carrier to brand its mobile broadband service as "4G" via an HSPA+ network upgrade.

"Everything faster with... 4G" proclaims Cincinnati Bell's website.

The carrier said the new network upgrade will produce speeds that are three times as fast as its legacy 3G network. On the company's website, it is advertising a peak speed of up to 10 Mbps. The company did not reveal which vendors it is using for the HSPA+ rollout.

Cincinnati Bell said its HSPA+21 network is live in the greater Cincinnati area, and spokeswoman Lisa McLaughlin told FierceWireless that the carrier has an HSPA+ roaming agreement with T-Mobile USA. She also said that the carrier's primary vendor for the network is Ericsson (NASDAQ:ERIC). T-Mobile's HSPA+ 21 Mbps network is live in more than 100 metropolitan areas, covering more than 200 million POPs, and the company is busy expanding to its faster HSPA+ 42 Mbps service. McLaughlin declined to comment on if or when Cincinnati Bell's HSPA+ service will expand.

Cincinnati Bell also introduced the Huawei Ascend X 4G for the HSPA+ network. The device sports a 1 GHz processor, runs the Android 2.2 operating system, has a 4.1-inch touchscreen display and a 5-megapixel camera. The carrier said it will sell the device with a limited time, buy-one-get-one-free offer for $99 after mail-in rebate and with a two-year contract and smartphone data plan. The company plans to add more 4G phones to its lineup in the coming months.

The network launch comes shortly after a lawmaker introduced a bill in Congress that would require wireless carriers to spell out the guaranteed minimum data speed that their networks will deliver when they market their services as "4G."

For more:
- see this release
- see this Cincinnati Bell site

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Article updated July 7 with comments from Cincinnati Bell.

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