Customer engagement is key to measuring an app's success

How do you measure the success of a mobile app? At one time counting downloads was a sufficient way to evaluate the success of an app, but that's no longer the case. Today venture capitalists and mobile developers are focusing on customer engagement, or interaction. Companies can use engagement metrics to see, in very granular detail, how customers are using products and this can produce valuable information, such as the market value of an app. What are the proper metrics to look at though to measure customer engagement? Find out in this FierceDeveloper special report.

Suggested Articles

Sprint announced the opening of a TIP Community Lab in Overland Park, Kansas, where it hopes to further the development of OpenRAN 5G NR solutions.

Vodafone plans to issue a request for quotes for open RAN technology for its entire European footprint of more than 100,000 sites.

AT&T's Igal Elbaz also talked about dynamic spectrum sharing and the economic challenge of 5G fixed wireless.