The controversial top-level domain name, .mobi, which is backed by mTLD is set to start auctioning off "premium" site names. The company has made available a 149 page long list in .pdf format for interested bidders. mTLD says the domain is necessary to ensure a high quality mobile Internet experience, since the group plans to police all .mobi sites to ensure they are operable on designated handsets and with the designated browsers. Critics of the top-level domain say the initiative is unnecessary given the growing proliferation of mobile browsers and some even say the domain could be harmful.
For more on the .mobi auction:
- check out this blog post from Techdirt