European MVNOs get crunched on price and turn to data

The MVNO market in Europe is shifting rapidly. Competition in some countries has increased tremendously as new entrants offer low-cost pricing--most notably Free Mobile in France--that is undermining other, more traditional MVNOs. The pricing pressure has forced MVNOs to be leaner, more focused and quicker to market. However, there may be a savior on the horizon in the form of mobile data as MVNOs shift to LTE and more data-heavy services and away from low-margin voice and SMS. Additionally, the connected device market offers an opportunity to make inroads for both smaller MVNOs and larger carriers that might want to open up their networks. FierceWireless:Europe took an in-depth look at the changing nature of the MVNO market in Europe in this special feature.