FEATURE: FierceFlash -- Our photo slideshow!

Mark Collins of AT&T (middle) watches Paul Doucette of Matchbox Twenty (left) demo the new mobile content while the CTIA's VP of wireless Internet development, Mark Desautels (right) looks on.

Arun Bhikshesvaran, VP of strategy & CTO North America for Ericsson, speaks at 4GMF.

Billboard's executive editor and associate publisher, Tamara Conniff (left), chats up 27-time Grammy award winner and musical legend, Quincy Jones (right). 

Click here for more FierceFlash photos in our slideshow...