In an interview with the Frankfurter Allgemeine Zeitung, Google CEO Eric Schmidt said that the next major growth wave for Google in terms of search engine marketing is the mobile Internet. He cited the iPhone as the first mobile device with a good web browser and that more devices will come to market, enabling advertising to become personal. He predicted that within a few years, mobile advertising would generate more revenue than advertising on today's web.
Schmidt said he was less enthusiastic about the advertising possibilities of video portals like YouTube and DoubleClick, and said he generally wasn't happy with the advertising prospects of Web 2.0 in general. Google has invested some $900 million in a deal with MySpace that saw the search engine as the exclusive advertising and search engine. It reached many users but was proving difficult to establish the ad network. "Some things work, and others just don't--but the mobile Internet always works," he said.
For more on Schmidt's feelings about the mobile Internet:
- read this piece from Heise.de
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Expect major mobile innovations: Google. See this Google mobile web editorial