According to a recent report from the Kelsey Group and ConStat, 44.7 percent of U.S. mobile users will consider mobile Internet capabilities as a key factor when they purchase their next handset. Only 26 percent of mobile users currently sign up for mobile Internet service.
"The combination of unlimited data plans and next-generation Internet-enabled mobile devices, like Apple's iPhone, suggests mobile Web access will grow to become ubiquitous," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. "Growing mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that we believe point to a breakthrough year ahead for mobile ad adoption."
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