Metric: CEA studies wireless phone buyers

New research from the Consumer Electronics Association (CEA) shows that 17 percent of consumers who purchased wireless phones in the last 90 days reported using their wireless phones exclusively. The trade group's study also found that most consumers are satisfied with their wireless phone buying experience, which may help to explain the number of wireless-only households. Two-thirds of consumers prefer to shop for wireless phones in-person, according to the study, although 27 percent look to the Internet as their primary shopping method. While most consumers spend less than an hour researching wireless phone options, the study finds that those who do spend more time studying their choices are more satisfied with their purchases.

For additional insight on wireless phone sales:
- read this CEA press release

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