Mobile Entertainment Forum pushes EC to allow advertising

The Mobile Entertainment Forum is concerned about the European Commission's attempts to regulate online broadcasting, saying two amendments to the Television without Frontiers (TVwF) Directive could stifle economic growth by imposing advertising controls used for traditional broadcasting onto mobile multimedia services. Operators are seeing mobile advertising as a big way to gain revenues, but Viviane Reding, commissioner for digital society and media, said last month that there should be basic rules to prohibit overly repetitive advertising within new media content. MEF plans to push for freedoms to allow for services such as opt-in advertising.

To read more about the MEF's moves to allow mobile advertising:
- read this article from CNET

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