Mobile ESPN to launch at Super Bowl

ESPN is scheduled to launch its MVNO at Super Bowl Forty next February. The Mobile ESPN service will provide score alerts, breaking news, commentary and some audio and video clips. The service had originally been called ESPN Mobile, but the name was flipped to Mobile ESPN last month. Best Buy will be the exclusive retailer of the phones for the new service for its first 60 days. Online sign-ups will also be available via the Mobile ESPN Web site.

The actual service will be provided by Sprint Nextel, with the initial handset to be produced by Sanyo. The new handset has been dubbed the Sanyo MVP and features a 2.1-inch 260k color QVGA display, 1.3 megapixel camera, and MiniSD slot. ESPN joins Virgin and Disney on Sprint's growing list of MVNO partners. The carrier believes the agreements help the company target potential subscribers who have not signed up for Sprint's service directly.

For more on ESPN's MVNO Super Bowl launch:
- check out this blog entry at Engadget