MTV to launch mobile content service with KDDI

MTV later this month will launch its new mobile music and video service, called Flux. The service will first go live in Japan on June 30 through carrier partner KDDI, with launches in other markets later this year. Flux will be a subscription service and will deliver music and other entertainment content through mobile devices for $3 per month, plus additional charges. Subscribers will be able to access content on both handsets and PCs. Flux will target users between the ages of 13 and 34. MTV Flux inked a deal with Japanese star Utada to launch the service's first mobile music video series.

For more on MTV's Flux:
- check out this piece from

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