NavBuilder nets 1M subs

Location-based services are finally getting their due and attracting subscribers. Networks in Motion says that its LBS NavBuilder platform has exceeded one million paid users. NavBuilder delivers turn-by-turn directions and auto-rerouting as well as local search. The subscription costs $9.99 per month or $2.99 per day and is offered by Verizon Wireless, Alltel and Telus.

Of course one way LBS has been gaining traction is that many LBS applications are being embedded with other services. In fact some experts, such as Joe Astroth, vice president and general manager of Autodesk Location Services, believe that soon LBS will become known as GPS because that's a term that consumers understand and are familiar with. Astroth discussed this trend in last month's Post-CTIA Webinar offered by FierceMarkets. Here's a link, to view the archive of this Webinar.

For more:
- see this press release