Paolini: Wireless plans should be tailored to subscribers, not devices

Monica Paolini consultingThe number and variety of wirelessly connected devices is booming. Yet across all operators, service plans for both voice and data are about devices--not subscribers, writes industry analyst Monica Paolini. While there are some workarounds to this problem--most notably by turning a smartphone into a WiFi hotspot--setting up multiple contracts and managing multiple connections is complicated, which could discourage both the sale of devices and connectivity features. Multi-device subscribers need plans tailored to fit their overall individual requirements, thereby allowing them to use different devices at different times and in different places. Commentary