RELEASE: Firefly Mobile teams up with Warner Bros. to make themed phones

FIREFLY MOBILE ANNOUNCES LICENSING AGREEMENT WITH WARNER BROS. CONSUMER PRODUCTS TO LAUNCH LINE OF CHILDREN’S MOBILE PHONES FEATURING DC SUPER HEROES AND LOONEY TUNES CHARACTERS! CHICAGO, IL (November 10, 2006) – Firefly Mobile, the designer, developer and manufacturer of Firefly™, the industry’s first Mobile Phone for Mobile Kids™, proudly announces a licensing agreement with Warner Bros. Consumer Products, to unveil a new line of kid’s mobile phones featuring imagery of such world-renowned characters as Tweety and DC Comics’ Superman and Supergirl. Available in mid-November, the new licensed kids phones arrive just in time for the holiday shopping season. “As we expand our distribution into the toy aisles at major national chains, retailers value the variety of options that Firefly offers,” says Patrick Marry, CEO of Firefly Mobile. “And the new character phones give children even more ways to personalize their Firefly.” “Children between the ages of 6-12 are the fastest growing demographic of mobile phone users and we are excited to partner with Warner Bros. Consumer Products to offer such a unique line to these young consumers and their parents,” says Marry. “The DC Comics’ characters, as well as Tweety, are recognized the world over and will add a fantastic dimension to our product offerings for eager young mobile users.” “Firefly Mobile has created the perfect product for cost-conscious parents who seek a safe and simple way to stay connected to their children,” says Karen McTier, executive vice president of domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Pairing our characters and properties with Firefly Mobile will further enhance the fun factor by appealing to kids who will already be delighted to have their very own mobile phone.” These character-themed mobile phones will be available at Firefly Mobile’s online store at as well as major nationwide retailers for less than $80. (more) WARNER BROTHERS FIREFLY/ADD ONE About Firefly Mobile Firefly Mobile is a leading designer, developer and manufacturer of innovative technology-based mobile products for niche markets. The company pioneered the Firefly™phone, the industry’s first Mobile Phone for Mobile Kids™. Created as a child’s “first” cell phone, Firefly mobile phones feature only five keys, including, “mom” and “dad” speed dialing buttons, a phone book key that captures the parent-approved calling list for kids, and Send and End keys. An emergency 911 key adorns the side of the phone. The Firefly phone holds up to 22 outgoing phone numbers that parents pre-program into the phone ensuring their child only calls “parent approved” numbers. On the flip side, the phone also has an optional call-screening feature that rejects all calls that are not stored on the phone. Winner of the 2006 Consumer Electronic Association "Best of Innovations” Award, 2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless Device, the company’s products for children in the 6-12 age range are available at major retailers in the U.S. including Target, Toys “R” Us, Kmart,, Ritz/Wolf Camera, Cingular Wireless and regional mobile phone operators. Firefly Mobile presently manufactures cell phones for the U.S., Europe and Australia. For more information, please visit About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment, Inc. SUPERMAN, SUPERGIRL and all related characters and elements are trademarks of and © DC Comics.


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.