Bedford, MA, USA & London, UK, November 9, 2006 (XTVWorld.Com) -- From the newly expanded offices in London, Binks will serve the growing demand in the UK and EU for Groove Mobile's innovative mobile music commerce platform. "Jason Binks brings a wealth of marketing acumen and business development experience to the growing Groove Mobile team based in our London offices," stated Adam Sexton, Chief Marketing Officer of Groove Mobile. "Our expansion is attracting top talent like Jason who are eager to build on the increasing demand for mobile music from millions of music fans who demand Groove Mobile's innovative services and features when downloading music direct to their mobile phones." Binks previously served as Business Development Director at Hyperlaunch New Media. During his tenure, he established Hyperlaunch's online music marketing division, and built the agency into the UK's premier online media agency to the music industry. Prior to this work, Jason held the post of Business Development and Marketing Director for the merged Buongiorno/Vitaminic/Peoplesound where he focused on strategic initiatives aimed at European consumers. Binks has also led business development and marketing efforts at DX3 UK where he helped establish the company as one of the largest digital distributor of secured media in Europe. "I am excited to join the award-winning Groove Mobile team as it continues to lead the mobile music sector by creating innovative new features and expanded services for music fans in the UK and EU," stated Jason Binks, Director of Off Portal Marketing of Groove Mobile. "Groove Mobile's success in the mobile music sector comes from listening to the music fans, and I look forward to building on that commitment." Since debuting its first music platform in 2004, Groove Mobile has received awards and top ratings for ease of use and innovation from consumers, trade associations, industry analysts, magazines and Internet publications. Groove Mobile is also recognized for its industry leadership including its pioneering algorithm enabling music discovery recommendations based on purchase history and its development of the first peer- to-peer sharing of music clips via text messaging. Both features' worldwide debuts were with wireless carriers in the EU and UK.