Report: Amp'd Mobile falls short of promise

According to a scathing article in the Chicago Tribune, Amp'd Mobile's mobile content services are "disappointing." The writer complained of lagging connection times, media channels not opening and frequent buffering during video playback that made it impossible to process the feed. Perhaps the writer's biggest grievance was the price structure: $10 for the Amp'd TV service, another $3.99 for Comedy Central and varying prices of 50 cents to 99 cents for a highlight stream of two day old clips from an NBA game. "To get the full flavor of what mobile video can offer, prepare to pay a wireless bill that rivals a high-end cable TV package." Mobile content needs to impress consumers early on, a negative experience like this one could turn off users for life.

For more on Amp'd Mobile:
- see this article from The Chicago Tribune

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