According to a recent report from ABI Research, mobile marketing is on track to hit $24 billion in revenue worldwide by 2013. That figure is nearly twelve times the sector's current revenue pull: $1.8 billion in 2007. A recent survey by ABI found that while 54 percent of mobile users were totally opposed to marketing messages, 70 percent of those respondents, however, said an incentive like a ringtone would make them more receptive.
"The clear difference in this market over the past twelve months has been the embrace of mobile marketing as an integral part of cross-media brand campaigns," says ABI Research director Michael Wolf. "Mobile is no longer off-limits in the minds of advertisers, but is instead seen as a very personal way to reach consumers who can be incentivized through information services and compelling content, as well as through more directly relevant and targeted messaging."
For more on the report:
- read this press release
- See what FierceMobileContent had to say about this story. Article
- Study: One in four interested in mobile marketing
- Mobile Marketing Association issues EMEA guidelines