Samsung's Galaxy S II is the smartphone that U.S. consumers are most excited about buying this holiday season, according to new research from social analytics research firm SocialNuggets.net.
Click here for more information on SocialNuggets' data.
The firm, which analyzes mentions of consumer electronics through a variety of channels, found that from Oct. 1 to Nov. 1 the Galaxy S II had the highest intent to purchase--nearly 14 percent. Apple's (NASDAQ:AAPL) iPhone 4S was slightly behind with around 11 percent of the intent to purchase measurements. Overall, HTC was the brand that had the highest intent to purchase rating with nearly 26 percent of those measured saying they planned to purchase an HTC device.
In an interview with FierceWireless, SocialNuggets CEO R. Paul Singh explained that the company mines social media data from a variety of sources, including Twitter, Facebook, forums, blogs and review sites. The company then puts the data through a natural language processing engine and text analytics engine.
Singh said the company, which focuses on consumer electronics, has developed proprietary algorithms to identify whether a statement qualifies as an intent to purchase. Some statements are clearer than others, he noted. Then, based on that data, SocialNuggets matches as a percentage level whether there is a propensity to buy a product.
According to the company's data, HTC's Sensation, Research In Motion's (NASDAQ:RIMM) BlackBerry Bold and Apple's iPhone 4 rounded out the top 5 individual smartphones in terms of percentage with intent to buy. When added together, Singh said, the iPhone 4S and iPhone 4 trump the Galaxy S II.
In terms of brands, HTC leads the pack, followed by Samsung with 22 percent, Apple with 17 percent, Motorola Mobility (NYSE:MMI) with 11 percent and RIM with 9.5 percent. Singh said HTC ranks the highest simply because it has more smartphones in the market than any other vendor that consumers are excited to buy. HTC was the largest U.S. smartphone vendor in the third quarter, according to research firm Canalys.
- see this SocialNuggets' data and analysis
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