RIM targets 'Wake-Up' anti-Apple campaign at enterprise users

Research In Motion (NASDAQ:RIMM), which just gave developers a sneak peek at its next-generation Blackberry 10 platform, is getting more aggressive in its bid to beat back Apple's (NASDAQ:AAPL) encroachment into its core market of enterprise users. RIM was behind a  "protest" outside Sydney's Apple Store with placards reading "Wake Up." The company has since launched newspaper advertising and a dedicated website under the tagline "Wake Up, Be Bold." While taking a shot at Apple's former "think different" tagline, RIM argues that, "You're either here to leave your mark and eat opportunity for breakfast, or you're satisfied to just float through life like a cork in the stream." However, the company isn't marketing any specific RIM product or service in the campaign. Article


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