Samsung is taking its battle with Apple straight to the iPhone maker’s home turf next month. The South Korean conglomerate scheduled its next major press event, at which it’s expected to announce its 10th anniversary flagship smartphone, for Feb. 20 at the Bill Graham Civic Auditorium in San Francisco.
Apple held multiple press events at the same venue for years, unveiling numerous versions of the iPhone, iOS updates and other product showcases. Samsung’s decision to bring its next “Unpacked” event to San Francisco is also noteworthy because for years it has held the event in Barcelona in the run-up to Mobile World Congress. The company may still hold a press event at the massive annual trade show to showcase its 5G plans.
Nonetheless, the location change is more than coincidence.
Samsung plans to unveil three variants of the Galaxy S10 and a “fully functional foldable” phone at the event, according to The Wall Street Journal. A fourth, 5G-capable version of the Galaxy S10 is slated for release later in the spring.
Samsung has a lot riding on the next version of its flagship smartphone and is preparing to unveil major changes to the device, including bigger screens and more cameras, according to The Wall Street Journal. The company’s smartphone business failed to meet expectations in 2018 amid lackluster sales and increased competition from Chinese competitors such asHuawei.
Earlier this week, the company warned of a decline in quarterly profit and revenue below previous estimates. The company said revenue likely dipped 11% during the fourth quarter of 2018 and operating income likely fell 22% during the same period. Samsung releases full results for the quarter later this month. Fortunately for Samsung, it’s not alone in this struggle. Apple also recently cut its sales forecast for the first time in 15 years, issuing a letter to investors that warned of lower-than-expected revenue during the important, end-of-year holiday quarter.