Samsung Electronics said it surpassed its annual handset shipment goal, and so far this year shipped a record 300 million handsets, giving the South Korean company more momentum going into 2012.
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Click here for details on smartphone and handset sales in the third quarter. |
The world's No. 2 handset maker by volume said it reached the milestone in November, marking the first time it has crossed the 300-million mark. J.K. Shin, the president of Samsung's mobile communications business, laid out the 300 million target in July. Shin said in a statement that the company is very proud of the mark and it is a testament to the appeal of Samsung's phones. "We look forward to extending this success going into 2012," he said.
Samsung sold 280 million units last year.
Samsung's latest record reflects the company's progress in the market. The company became the world's largest smartphone vendor by volume in the third quarter, according to analyst estimates, eclipsing Apple's (NASDAQ:AAPL) iPhone. Samsung has relied on sales of smartphones running Google's (NASDAQ:GOOG) Android platform to power most of its smartphones sales, as well as devices running its homegrown bada platform and Microsoft's (NASDAQ:MSFT) Windows Phone. The company offers a broad array of devices on both the low end and the high end of the market.
Samsung's smaller handset rival LG is trying to emulate Samsung's strategy and has focused heavily on competing with LTE-enabled smartphones, but the results have so far been mixed.
For more:
- see this Reuters article
- see this Yonhap News article
- see this Xinhua article
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