Senet names new CEO, intros new LoRa offerings

Central Valley California
Senet's coverage map includes a large portion of California's Central Valley.

Senet announced a new CEO and trotted out a portfolio of cloud-based managed network services for the IoT.

The Portsmouth, New Hampshire-based company said Bruce Chatterley will take the reins as CEO and president, succeeding outgoing chief George Dannecker, who had led the company for four years. Chatterley, who was also elected to Senet’s board of directors, will focus on developing strategic partnerships and “executing go-to-market strategies” for the company’s LoRa WAN offerings.

“It has been extremely fulfilling to have helped Senet achieve a leadership position and deliver LPWAN services that have become a key component of today’s IoT technology wave,” Dannecker said in a prepared statement. “The coming years are going to be extraordinary for the company, and I have no doubt that Senet will contribute significantly to the adoption of mission-critical IoT products and solutions.”

Chatterley has served on the boards of several technology companies recently; he also was the interim chief marketing officer for London’s Colt Technology Services last year.

In a separate announcement, Senet introduced a suite of offerings for communication service providers (CSPs) looking to deploy LoRa WAN on their networks. The services are aimed at enabling network operators to manage their infrastructures and control connectivity, roles and access rights through a “reliable and scalable solution.”

“As the commercial deployment of gateways scale to the tens of thousands and end device counts reach the millions, the infrastructure costs associated with providing IoT network services become more critical,” Chatterley said in a press release. Beginning in early 2015, Senet invested in developing its OSS as a means to create the perfect balance between scalability, functionality and cost. The Senet OSS is now managing one of the largest LoRa WAN networks in the world and provides our carrier partners with the opportunity to create new revenue streams and speed LPWAN commercialization worldwide.”

The largest LoRa-based network provider in the U.S., Senet has said it isn’t worried about the new cellular-based IoT technologies that are being offered by Verizon and AT&T. In fact, the company believes it has advantages that will keep it in the driver’s seat for considerable time to come.

In March, Verizon announced the commercial availability of its nationwide footprint of Cat M, and AT&T launched its LTE-M network last month. For a year or so before they launched this IoT network technology, rival operators using unlicensed IoT technologies enjoyed a time-to-market advantage. Besides Cat M, most large U.S. operators are also expected to roll out NB-IoT, although AT&T has said that’s not a sure thing.

Senet got its start in tank monitoring for heating fuel and about three years ago decided to take its expertise to a wider scale with LoRa. Senet operates in the 900 MHz ISM unlicensed space in the U.S. and has coverage in 14 metro areas; its coverage map is on its website.