Should developers localize their apps?

One of the most neglected aspects of mobile game development is localization, and localization can be costly, ranging in price dramatically depending on how much text or dialogue there is in a game. In his latest column for FierceDeveloper, David Marino, the CFO and co-founder of Hidden Variable Studios, discusses the benefits that localization for specific markets can bring to mobile gaming and application developers in general. Chief among them is that localization helps reinforce the impression that the game or app was carefully crafted and tailored for each market, rather than simply "mass-produced" for worldwide consumption. Additionally, it allows the game or app to build credibility by demonstrating that developers care about the customs and sensitivities of other cultures. Commentary

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