Sony announced a distribution deal to bring content from its ad-supported online video platform Crackle to Comcast's 22 million Xfinity TV subscribers. Starting Wednesday, Comcast will add Crackle shows such as Jerry Seinfeld's Comedians in Cars Getting Coffey to its VOD library, which has gained substantial traction in recent months as its content selection has expanded.
Sony continues to position Crackle as a mainstream TV network, recently removing it from "Newfront," a Madison Avenue market in which ads for digital video platforms are sold. The Comcast deal underscores Sony's efforts to employ familiar, TV-like strategies to leverage OTT content. The deal also underscores the shifting media and content landscape as both Verizon and AT&T invest in the area for mobile video. Article