SPOTLIGHT: Do Carriers Need Better Viral Marketing?

Few wireless carriers seem to understand the need for viral marketing. Some insiders think carriers could learn a thing or two from the software industry. If carriers want early adopters to spread the word about new services like 3G, they should court them with special discounts and free offers and be willing to make adjustments to their service based on early feedback. Article

Sponsored by ADI

What if we were never truly alone? Our next-gen communications technology can help people in even the most remote places stay connected.

What if there were no ocean, desert, mountain or event that could ever keep us from telling our stories, sharing discoveries or asking for help? ADI’s next-gen communications technology could keep all of us connected.

Suggested Articles

AT&T has shifted its Cricket prepaid brand to a 100% authorized retailer model, according to Wave7 Research.

The FCC decided to extend the timeline for responding to Huawei's application for review until December 11.

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?