SPOTLIGHT: The facts about churn


Surprisingly enough, research from Nokia shows that mobile customers on a contract churn more often than prepaid customers--a sector operators have stayed away from in the U.S. because of the high churn numbers. Young, recent customers with medium-to-high income are most likely to switch providers, said the survey, which questioned more than 3,900 users in the U.K., U.S., Germany, Thailand and Brazil. The results also reiterated what churn experts have always said: Price may get customers in the door, but it won't keep them there. Article

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