SPOTLIGHT: Mobile communities will drive content sales


Sales of mobile content like ringtones, video and music bring in less than 1 percent of all wireless revenue. Mobile content sales are only a small sliver of the $4 billion mobile data market. Insiders argue that social applications that create virtual mobile communities would drive sales of mobile content. So long as the mobile phone remains isolated from other users as far as data services are concerned, users will see less of a need to purchase mobile content. Article

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