Mobile advertising software and services firm Third Screen Media announced new partnerships with online news bureau MSNBC.com, NCAA football wireless technology partner blastchannel and advertising agency Universal McCann. MSNBC.com signed on for Third Screen's web-based MADX|Publisher targeted mobile ad management and delivery platform, which includes rival media outlets USA Today, TV Guide and CBS Sportsline. blastchannel joins the single-source TSM|Network mobile ad service. Universal McCann licensed TSM's MADX|Agency solution, which enables ad firms to research, create, deliver and measure mobile ad campaigns. Release