In-Stat sees a complex and evolving wireless carrier and distribution channel. About 60 percent of wireless carrier sales come through direct channels and 40 percent through indirect channels, reports the market research firm. While carriers prefer sales through their own direct channels, because Average Revenue Per User (ARPU) is higher and subscriber acquisition costs are slightly lower, they continue to grow the number of both direct and indirect retail outlets to increase their market reach. One-quarter of sales are made through kiosks today. Release
