Sprint revving up Pre advertising

Sprint Nextel is ramping up advertising for the Palm Pre ahead of the device's launch, rumored for mid-May.

The carrier, which is looking to revive its flagging subscriber growth with the Pre, took out a full-page color advertisement for the Pre in the Wall Street Journal Friday, at a cost of $246,000. The Pre also appeared at the end of a Sprint commercial touting the amount and type of data on Sprint's network.

Print advertisements usually herald the impending launch of a new flagship phone. AT&T Mobility started running print ads for Research In Motion's BlackBerry Bold about a month before that device launched. Recently leaked internal Sprint retail documents indicate that the Pre may be launching May 17, though that is unconfirmed.

Meanwhile, Bank of America/Merrill Lynch analyst Vivek Arya upped his rating on Palm to buy, adding that Wall Street "underestimates Sprint's commitment to Palm's success and [the] strength of the [the] underlying smartphone market." Arya said he thinks Palm could ship up to 2.5 million Pre units in the second half of 2009, and 6.2 million in 2010.

For more:
- see this article
- see this post
- see this article on Palm's upgrade
- see this new Sprint video featuring the Pre at the end

Related Articles:
Video: Hands on demo of the Palm Pre
Palm sales drop in anticipation of Pre
Palm Pre vs. The iPhone
Palm responds to Apple's veiled threat of litigation
Apple sells 4.4M iPhones in Q1, warns competition
Palm reading: Will the Pre and webOS save Palm?
Palm pins hopes on Pre, new OS

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