Sprint, SquareLoop team up for safety alerts

Location-based services provider SquareLoop announced that Sprint is the first carrier to deploy its Mobile Alert Network, which offers advanced, geographically-targeted public safety alerts to mobile phones. According to SquareLoop, its LBS technology enables public and private sector officials to send messages to subscribers based on their actual location as they travel, placing the intelligence in the handset to maintain consumer location privacy. Contra Costa County, California is the first jurisdiction to offer the mobile text alert service to its residents.

"SquareLoop's geographically targeted alert system increases the relevancy of every mobile alert sent and the chances of that message being acted upon," said SquareLoop CEO Tom Stroup in a prepared statement. "We are pleased to work with Sprint to implement a new standard for emergency messaging that enables location-based delivery of messages without the need for tracking wireless subscribers." -Jason

For more on the SquareLoop/Sprint deal:
- read this release