Though Apple continues to hype the iPhone and the multitude of applications available through its App Store, iPhone users are indeed the most satisfied smartphone users and exhibit the strongest brand loyalty, according to a recent survey compiled by analytics firm Crowd Science.
Of those surveyed, 40 percent use a smartphone and one-third of those are iPhone users. The iPhone users gave Apple's smartphone a 73 percent overall satisfaction rating, compared with a 52 percent satisfaction rating from users who had a BlackBerry device from Research In Motion and 41 percent who were satisfied using another smartphone.
Further, iPhone users plan to stick with the device, according to the survey. Fully 82 percent of current iPhone users would buy an iPhone again, compared with 39 percent of BlackBerry users who would purchase a BlackBerry again. Additionally, the survey found that 38 percent of non-iPhone users would switch to the iPhone for their next phone purchase, compared with 14 percent of non-BlackBerry users who said they would get a BlackBerry as their next phone. One final iPhone stat: Ninety-seven percent of current iPhone users surveyed said they would recommend the device to someone else.
For more:
- see this BrandWeek article
- see the Crowd Science study (PDF)
Related Articles:
Study: smartphone popularity leads to higher customer satisfaction
Palm, RIM not hindering iPhone popularity
Americans' top 10 favorite cell phones in April