CBS is streaming the Super Bowl for free this Sunday, and analysts expect online viewership numbers to top last year's record 1.3 million. But that kind of audience may have an impact on streaming quality, potentially leading to noticeable buffering and even latency problems.
So the network and its partners are striving to ensure its OTT video effort succeeds by leveraging the cloud and optimizing and encoding delivery. Because for football fans, this Sunday is the one day where latency problems will not be tolerated. For more on this topic, check out this FierceOnlineVideo special report.