Sybase girds for IP-based interactions with new IPX play

Mobile messaging and commerce technology supplier Sybase today announced a new version of its 365 messaging product the company said positions it for the evolution of wireless to an all-IP, 4G future. The company's new suite of IP eXchange (IPX) services supports a range of IP-based messaging and voice offerings that Sybase said will allow operators to deploy cheaper and higher-quality services.

In an interview with FierceWireless, Sybase's Gregory Dunn said the company's IPX product stems from its acquisition of Mobile 365 three years ago, and includes updates Sybase scored through its 2008 agreement with Cable & Wireless for its GRX offering.

Specifically, Sybase said the new product supports IP data roaming, messaging (including MMS and SMS), international voice traffic and signaling.

In other Sybase news announced today, the company unveiled its expanded portfolio of mCRM tools and services, which Sybase said allows enterprises to "engage customers throughout the entire customer lifecycle, using the mobile channel." Specifically, the offering supports a mobile couponing service that Sybase can sell to major brands, which they can use to offer discounts and other goodies via a coupon code on product packaging.

For more:
- see these two releases

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