T-Mobile USA has discontinued its "America's Largest 4G Network" tagline after using it for the past 18 months.
T-Mobile is no longer advertising its network as "America's Largest 4G Network."
"With the breadth of T-Mobile's nationwide 4G network well established, we recently moved to a network claim that reflects the network's performance and reliability, particularly with the $4 billion investment we're making and recent accolades like the PC Magazine Fastest Mobile Networks Test, which showed T-Mobile's 4G network to be very competitive with current LTE networks," wrote T-Mobile spokeswoman Danielle Hopcus in response to questions from FierceWireless. "T-Mobile became the first nationwide 4G network and began using 'America's Largest 4G Network' in marketing more than 18 months ago. Since that time, competitors have worked to catch up as we've continued to expand and strengthen our 4G network. We don't care to debate these last few POPs, and the numbers are constantly changing."
FierceWireless reported in April that T-Mobile's claim of owning the nation's largest 4G network was becoming increasingly dubious based on its rivals' network rollouts. For example, T-Mobile's claim was based on coverage of 215 million people with HSPA+ network technology--but AT&T Mobility (NYSE:T) recently announced it covered 250 million people with its "4G" network (which spans HSPA+ and LTE technologies).
Hopcus said T-Mobile ended its "America's Largest 4G Network" claim on July 10, when it launched a new advertising effort highlighting the number of towers T-Mobile operates across the country (35,000).
AT&T still claims that its network is "the nation's largest 4G network." Meanwhile, Verizon Wireless on its website claims it offers "America's fastest 4G network" and that it provides "more 4G LTE coverage than all other networks combined."
T-Mobile's latest ad hypes coverage while carrier kicks off refarming campaign
AT&T, T-Mobile wrangling over who has the largest 4G network
Study: AT&T, T-Mobile top network speed tests
Verizon challenges other carriers' network speeds in '4G throw down'
AT&T, Verizon and T-Mobile all claim to offer nation's 'largest 4G network'