T-Mobile in Germany launched perhaps the most aggressive move we've seen yet when it comes to promoting high-speed data services. The operator plans to start selling laptops integrated with HSDPA beginning in March when it introduces the high-speed data services. If T-Mobile decides to subsidize the laptops by about €500, which it probably should to spur adoption, German customers could purchase the Fujitsu Siemens computers for around €100 when they sign a two-year contract. This is taking competition for high-speed data customers to a whole new playing field. Carriers already understand that they need their technology embedded into devices the same way as WiFi to make a big impact, but actually selling their own branded laptops with built-in modems could turn out to be a very effective way to quickly fill data networks and create some very sticky customer loyalty. And operators should pay attention to the developments in the next story.
For more information about T-Mobile's laptop plans:
- read this piece in Red Herring