T-Mobile, RadioShack ink retail deal

RadioShack will sell T-Mobile USA's phones and services in more than 4,000 of its retail stores beginning later this summer.

The terms of the deal were not disclosed, but it will double the number of retail outlets selling T-Mobile products, and will make RadioShack T-Mobile's largest retail partner. RadioShack only sells a selection of T-Mobile's products online right now. T-Mobile joins Alltel, AT&T Mobility and Sprint Nextel on RadioShack shelves.

RadioShack has aggressively pursued a wireless retail strategy; indeed, around 30 percent of RadioShack's total sales are generated by wireless products.

Further, the company has been working to counteract moves by rival electronics retailer Best Buy. In February, RadioShack opened three stand-alone stores in the Dallas area focused on selling mobile devices. The action mirrors similar efforts by Best Buy, which in June said it plans to open 40 stand-alone Best Buy Mobile stores this fiscal year, and will quintuple its share of the U.S. mobile phone market to 15 percent.

For more:
- see this release
- see this CNET article

Related Articles:
Best Buy to open 40 new stand-alone mobile stores
Report: RadioShack to begin selling Verizon today
Is RadioShack trying to mimic Best Buy Mobile?
RadioShack retools wireless displays to compete with Best Buy

Suggested Articles

A conclusion to the winding saga that is the T-Mobile/Sprint merger is inching closer, with an antitrust trial slated to start Monday.

The OnePlus 7T Pro 5G McLaren on T-Mobile's 5G network is a nice phone, but is it worth the price of admission?

Ciena delivers IP differently because customers asked. Adaptive IP™ allows you to scale in a simpler and more cost-effective way. Read how here.