T-Mobile replaces Domino's with Lyft for 'Tuesdays' promotion

T-Mobile is hoping its third weekly giveaway goes a bit more smoothly tomorrow than last week's did.

The nation's third-largest carrier last week launched T-Mobile Tuesdays, an app-based promotion that rewards users with freebies such as movie tickets, a Frosty from Wendy's and movie rentals from Hulu. The campaign also offered free pizzas from Domino's, but the restaurant chain pulled out of the promotion last week when it wasn't able to meet demand.

T-Mobile CEO John Legere said Domino's saw "3x & 4x" increases in demand over a typical day, and this week the carrier will replace the pizza offer with free rides from Lyft worth up to $15.

"After reviewing yesterday's results and taking your feedback into account, the decision has been made to not continue the T-Mobile Tuesdays promotion unless we can find a solution that is best for the brand," Domino's apparently told employees in a reported internal memo that was tweeted by Legere. "This means the promotion will not be happening next week on June 21."

Domino's suspended its T-Mobile Tuesdays activity indefinitely and hasn't said whether it intends to rejoin the program.

The mobile network operator announced T-Mobile Tuesdays earlier this month as part of "Uncarrier 11," which also rewards customers with shares of the company. But the promotion drew criticism out of the gate when incoming traffic overwhelmed T-Mobile's servers two weeks ago, preventing customers from using the app.

For more:
- read this TechCrunch report

Related articles:
Un-carrier 11: Stock Up gives customers T-Mobile shares, T-Mobile Tuesdays app gives prizes
T-Mobile's next move, Uncarrier 11, to be announced Monday
AT&T to expand media focus with new 'thanks' loyalty program
Report: T-Mobile's next 'uncarrier' move to provide giveaways including company stock

This article was clarified Monday, June 20, to note that Domino's pulled out following the second week of the promotion.

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