T-Mobile to discontinue Sidekick 4G, but may not kill Sidekick brand

T-Mobile USA has decided to stop selling the Sidekick 4G smartphone, but the carrier indicated that it is not letting go of the Sidekick brand completely.

Samsung T-Mobile Sidekick 4G Andriod

T-Mobile's Sidekick 4G

"While the T-Mobile Sidekick 4G is being retired, it doesn't mean we are discontinuing the T-Mobile Sidekick line," the carrier said in a statement to The Verge. "T-Mobile continues to update and expand its 4G product portfolio and we'll keep you posted when we have news to share on T-Mobile's latest 4G devices." The discontinuation of the Sidekick 4G was first reported by the TMONews blog.

For T-Mobile, the Sidekick was once one of the signature elements of its positioning as a carrier. The Sidekick brand launched in 2002 and included a series of devices running a cloud-based operating system from Danger. Microsoft (NASDAQ:MSFT) acquired Danger in 2008; Danger software powered Microsoft's failed Kin social networking phones. T-Mobile then said it would discontinue support for Danger's software on its existing Sidekick devices before May 31, 2011. Then, in March 2011, T-Mobile and Samsung revived the Sidekick brand with the Sidekick 4G, which ran Google's (NASDAQ:GOOG) Android platform, sported a custom UI based on Samsung's TouchWiz, and accessed T-Mobile's HSPA+21 network.

Over the past several months, T-Mobile has focused much of its attention on newer Android devices, especially those like the HTC Amaze 4G that can access T-Mobile's faster HSPA+ 42 network. Additionally, T-Mobile is working to promote the Windows Phone platform; the carrier was the first in the United States to bring Nokia (NYSE:NOK) Windows Phone products to market with the Lumia 710.

For more:
- see this The Verge article

Related Articles:
T-Mobile, Samsung revive Sidekick brand with Android, HSPA+
T-Mobile USA kills Danger service for Sidekick users
T-Mobile to halt Sidekick sales, promises 'new and fresh experience'
Microsoft: We have recovered most T-Mobile Sidekick data
T-Mobile USA hopeful about recovering users' Sidekick data
T-Mobile, Microsoft 'almost certainly' destroyed users' Sidekick data
Microsoft snaps up Danger

Suggested Articles

The California Public Utilities Commission (CPUC) told T-Mobile and Sprint that they can't begin the merger of California operations just yet.

That’s a push back from the mid-April reopen target Apple appeared hopeful for just last week.

MTN Consulting says the industry consensus is that 5G will double to triple energy consumption for mobile operators, once networks scale.